SOCIAL MEDIA CONTENT / HYCM7.4 MILLION VIEWS.
BUILT FROM A CONTENT SYSTEM.
HYCM had been producing social media content in-house, but a mostly static output could only cover part of what the brand needed. We turned that starting point into an ongoing multilingual video system built to explain complex trading topics clearly, move fast and earn attention.
STATIC CONTENT COULD ONLY TAKE THE BRAND SO FAR.
HYCM had been creating social media content with its own team. The channels stayed active, but most of the output was static.
That format covered announcements and routine communication. It did not fully cover the brand’s need to explain trading, answer customer questions and compete for attention across several markets.
HYCM needed a format that could stop the scroll without turning every message into an ad. That is where we came in with video.
Instead of adding a few isolated films, we built an ongoing content system that could support the brand month after month.
TRADING IS HARD TO EXPLAIN IN 30 SECONDS.
Many trading topics are complex by nature. Terms, tools and market ideas that feel normal to an expert can be difficult for a wider audience to understand.
If the content is too technical, people lose interest. If it is simplified too much, the brand can lose credibility. And if every video feels like an ad, people stop listening.
HYCM needed content that could make difficult ideas clear while still showing expertise and giving the audience something useful.
The same system also had to work consistently across English, Arabic and Persian, even when no existing footage was available.
EACH TOPIC BECAME PART OF A REPEATABLE PROCESS.
Instead of treating every video as a separate production, we established one clear workflow:
- Find the right topic. Research the questions, concerns and interests that matter to the audience.
- Make it easy to understand. Turn complex trading ideas into short scripts written in clear, everyday language.
- Build the video. Handle visuals, editing and motion design from start to finish, without requiring existing footage.
- Adapt it for each market. Plan every topic for English, Arabic and Persian from the start instead of simply translating at the end.
- Prepare it for each channel. Create versions for both organic and paid campaigns.
As our understanding of the brand grew, the process stopped starting from zero each month. The tone, topics and right level of detail were already established.
HYCM no longer needed to prepare a full new brief for every video, and content could move from brief to live within two working days.
UP TO 7.4 MILLION VIEWS.
WITH MINIMAL MEDIA SPEND.
One HYCM video generated more than 7.4 million views with minimal media spend behind it. But the value was not limited to one successful video.
The ongoing system created a steady supply of on-brand short-form content, answered new communication needs quickly and required no previous footage from the client.
Instead of ordering isolated videos, HYCM gained a content process that already understood the brand and could move whenever new content was needed.
COMPLEX PRODUCT?
MAKE IT EASY TO UNDERSTAND.
NEED TO EXPLAIN YOUR PRODUCT AT SCALE?
Clear, fast and multilingual content can make your product easier to understand and easier to trust.
